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Business Strategy Seminars
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In 2009 over 30 business strategy seminars were offered throughout the Expo, providing operational strategies to business owners and executives on a variety of subjects.
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2009 Business Strategy Seminars:
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**Schedule will be updated frequently and is subject to change. Please check back often for updates.
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Survival Tools for Business - Understanding Six Sigma
Glen Thielke- Moraine Park Technical College
Room: A
This presentation will educate attendees on the need, rationale and tools used in a Six Sigma implementation. We will show how to recognize and adopt the need for Six Sigma. Sectors discussed will include manufacturing, packaging, health care, and service industries.
WiFi Advantages for your Company-5 Trends that are Revolutionizing Performance and Cost
Dan Defina, Regional Manager - Trapeze Networks & CC&N
Room: B
This presentation will discuss five major trends in Wireless LAN for enterprises in this challenging economy. We will focus on tools you will need to deploy a successful wireless network, look at specific markets such as healthcare, education, and hospitality, and most importantly, we will discuss how to get the most for your money with your WLAN so that your overall cost of ownership is the lowest it can be.
Useful Interactive Web Technologies and Trends
Kirk Strong, President & Kate Moreno, Client Relationship Manager - Smart Interactive Media
Room: C
A review of the latest interactive web technology trends and how your business can benefit from using these techniques.
What does GREEN BUILDING mean to your business?
MSI General
Room: D - Green
THE PATH TO SUSTAINABILITY FOR BUSINESS – a presentation and discussion with MSI General and some of their clients about choosing the level of commitment to the GREEN BUILDING movement.
- Establishing a healthy work environment
- Reducing the environmental impact of your building
- Reducing operating costs through sustainable design
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Save Time, Money and Disappointment: A Clear Path to Business Solutions
Todd Sattersten - 800-CEO-READ
Room: A
We celebrate the heroes, like Hercules, Luke Skywalker, and Jack Welch, but rarely focus on the challenges they overcame; challenges that are similar to our own: We live without purpose. Data and circumstances cloud our judgment. Fear blocks action. Change paralyzes us. Talking substitutes listening. Action is just one example of how the major inflection points in business impact these persistent themes. They are likely to persist as business and business literature evolves further, because companies continually fail to absorb the simple lessons: Find a clear purpose. Be aware that past experience and a mass of information can interfere with wise decisions. Maintain a bias toward action. Be open to change. Seek feedback. These behaviors link together: Clarity of purpose provides wisdom in decision making, which informs action, which creates change, while feedback makes everything work better. What will it take for us to finally internalize the lessons learned by our heroes? Sometimes it helps to pick up a good book.
While the Economy Stinks, Your Brand Doesn't Have To
John Thiel - THIEL Design
Room: B
This seminar will enlighten business owners and marketers about ways to stand out in the marketplace — to excel in this economy. Attendees will learn about marketing signals that attract and influence. You will leave this seminar knowing effective ways to differentiate your business that will cause people to choose you.
Developing Unshakable Confidence
Susan Marshall, Executive Advisor, LLC
Room: C
Have you been taken aback by unexpected dislocations, unfamiliar new roles, and altered personal and professional relationships as a result of challenging economic times? Join us for a no-nonsense discussion of ways to develop unshakable confidence. Warning: strong Backbone language included.
Environmental Solutions in Roofing
Charlie Schulz - FJA Christiansen Roofing, Inc.
Room: D-Green
Rapid advances in building technology have had a profound effect on roofing practices and materials. Discussion will center on recycling, green roofing and renewable energy on the roof top
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Macs in Enterprise
MC Services
Room: A
Even the most fervent PC enthusiast has to admit that Apple is on a roll. Riding on the coattails of the iPod's dominance and the iPhone's cachet, sales of the company's Macintosh personal computers are rising. What's more, there's a good argument to be made that the Mac's intuitive, productivity-focused interface makes it simpler to use than a Windows-based PC. And the Mac's near-invulnerability to malware, along with its easy user-level maintenance, has made many companies give it a long, hard look. So it just may be time to integrate Macs into your business-computing mix. Due to a number of cross-platform integration enhancements, such as an improved user interface for share-point access from Apple and enhanced Exchange services from Microsoft, doing so is now easy and painless. And thanks to Intel, you don't even have to leave your familiar (and paid-for) Windows applications behind. This session will discuss solutions available in order to make the integration work smoothly.
Discover the 10 secrets to achieving results in your small business.
Ed Hastreiter - EWH Small Business Accounting
Room: B
Many small businesses are started each year. A large percentage of these businesses fail in the first 5 years. Those that do survive work long hours and struggle financially. What do successful businesses have in common? At this seminar discover the ten secrets that all successful small businesses have in common and how to achieve them.
Mobile Workforces: Reducing Costs, Improving Productivity
Todd Durian - Verizon
Room: C
Explore communication strategies and cost reducing solutions for truly extending the productivity of the physical office to the mobile workforce.
Reduce Your Operating Costs with Intelligent, Sustainable Building Performance Solutions
Paul Oswald - Environmental Systems, Inc.
Room: D-Green
This seminar will show how you can reduce your building's energy costs as well as your overall operating costs. Documented examples of various strategies and their financial impact will be presented.
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Get more for your marketing dollar!
Steve Kohlman - Heritage Quality Printing
Room: A
Get an insiders view of how to keep marketing in a slow economy and get great results while lowering your costs. This seminar is full of take away ideas on how to increase the response rate of your direct marketing, reduce the cost of printing, and an overview of technology applications to make producing and distributing marketing material easier.
Expanding Your Business-Managing Multiple Relationships
Marcia Gauger - UWM Instructor and President and Founder of Impact Sales Training and a partner with DVR Learning, LLC
Room B
During tough economic times, building strong business relationships and referral networks is mission critical to growing a business. This begins with getting to know people themselves as well as their companies and business needs. From online networking to maximizing tradeshow attendance, join us to learn how to make your connections work for you.
IT Strategy for Small Business
Dave Stamm, CEO Stamm Technologies
Room: C
A presentation of solutions to the most commonly asked IT questions by small businesses, including: - What is an ideal backup solution? - Is ‘cloud computing’ right for our business? - How can we best block spam? - What can we do to control technology costs? - More, including time for Q & A
Helping Wisconsin Businesses Save Energy and Money
Timm Heck, Focus on Energy Business Program Representative
Room: D
In today's tough economic climate everyone is looking for ways to save. Focus on Energy can help your business operate more efficiently - helping improve your bottom line and save. This seminar will discuss a general overview of the Focus on Energy Business Program and what it offers. Touching on financial incentives and our no-cost services including information, education, training opportunities and energy assessments.
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Maximizing Events, Entertainment and Summerfest, the World’s Largest Music Festival.
John Boler - Milwaukee World Festival, Inc. / Summerfest
Room: A
Learn about Summerfest, its business model and how brand marketers, large and small, maximize events and entertainment to achieve sales and marketing objectives.
Social Media: Using Brand Personality to Grow Your Business
Al Krueger & Sara Meaney, Comet Branding
Room: B
Don't Waste a Crisis - Retool Sales Now
Jeffrey A. Koser - Selling To Zebras, LLC
Room: C
In this record breaking financial crisis driven economy: * Are your sales cycles getting longer? * Do you have enough qualified prospects? * Are your sales opportunities aging? * Are your deals getting smaller – is discounting the norm? * Do your prospects say all products look alike? * Is apathy your biggest competitor - no decision at all Jeff Koser helps companies solve sales related critical business issues. With this acute level of focus, limited sales and marketing resources can be focused where they will create the most economic benefit. Eliminate chasing deals that either won’t, or shouldn’t be won. Shorten sales cycles, increase the size of your deals, and reduce discounting by focusing where you have true measurable competitive advantage!
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Unions at the Door: How the Employee Free Choice Act (EFCA) will affect employers and what can be done to keep your business Union Free?
Conducted by: Dan Vliet, Shareholder, Davis & Kuelthau, s.c. / Manuel Perez, President, JNA Staffing.
Room: A
This presentation will be an overview of the legal aspects and preventative staffing measures one can take to attempt to avoid unionization. The Democrats are in control of Congress and the White House and the passage of the EFCA is a major focus. The EFCA makes union organizing as simple as signing a card. Plus, the penalties for an employer who fights unionization are steep. In addition, the EFCA allows outside arbitrators to determine wages, benefits and more for employees. Employers need to take action now to prepare for a union onslaught.
From a staffing strategy standpoint, the use of contingent, temporary, and contract labor is expected to continue increasing in coming years. How can one leverage a staffing solution to counter the unionization argument? How can staffing solutions be designed to increase production, reduce production costs and properly compensate workers to discourage them from unionization all within the legal standards of the law? What practical actions can you implement to achieve these results?
Tipping Points: Preserving your Business...Protecting Your Rescources
Jim Hagan - Vice President, Prudential Financial,
Kurt Schummer - Registered Representative, Prudential Financial,
Dan Fleming - Registered Representative, Prudential Financial,
John Selas - Registered Representative, Prudential Financial
Room: B
Running a business is a challenge. To navigate the opportunities and pitfalls that lay ahead, every business owner needs advice. That's why we invite you to attend our Exectuive Briefing at the Expo. We will help you learn how your business can navigate the critical TIPPING POINTS.
Knock Out Your Competition With Managed IP
Jon Ollmann - Regional Marketing Manager, TDS
Mike Villers - Solutions Consultant, TDS
Tom Weiley - Solutions Consultant, TDS
Room: C
Increase your business productivity, efficiency and mobility with TDS managedIP. Learn how TDS' state of the art technology gives you a new phone system with no capital costs and a guarantee that it will never become obsolete.
Green Building 101: Learn the Basics and Benefits
Sue Loomans - Wisconsin Green Building Alliance (WGBA)
Room: D - Green
This seminar looks at the components of green building, and how they relate to certification programs such as LEED. You'll see examples of green projects in Wisconsin, and what can be expected for demand, incentives, and payback.
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Selling When Everything is Changing
Jerry Stapleton - Stapleton Resources, LLC
Room: A
The business environment we're in right now is without precedent in most of our lifetimes. Salespeople must recognize that every single one of their customers either is doing something differently or will be shortly. Chief among these changes is how customers approach supplier relationships.
This seminar will describe the five most common changes that companies make when they're experiencing or planning for hard times, how to identify those changes, and how to leverage them to your advantage-even if it means just defending your position.
Critical Financial Information for Business Survival
Tim Clark - SCORE
Room: B
This workshop will focus on how to calculate the Breakeven Point, the importance of understanding and managing fixed and variable costs as well as using the concept of contribution margin in setting prices.
PR Basics - Generating Free Exposure
Laura Monagle, Staples Marketing and Mike Kuharske, BizTimes Media LLC
Room: C
Learn valuable strategies for how to generate exposure through media sources; how and when to utilize a PR agency; and explore specific opportunities available through BizTimes Media products. Learn tricks, tips on telling your story for maximum ink and air time. Not only that, but you’ll know how to think like a journalist, what format to use in submitting your pitch, and get an overview of the opportunities and pitfalls of blogs and social media outlets.
Practical Sustainability
Bill Mitchell, WCEDC Executive Director, Partnerships for Sustainability
Room: D-Green
Learn how leaders of small- to medium-sized businesses will benefit from access to actionable, practical sustainability tools, and the opportunity to participate in business-to-business mentoring through the newly created Partnerships for Sustainability (PFS) initiative.
This seminar will include an overview of the initiative and feature a panel discussion by the Sustainability Advisory Team. Team members include representatives from Quad/Graphics, Kohl’s, American Transmission Company, Johnson Controls, RA Smith National, Engberg Anderson, MSI General, Reinhart Boerner Van Duren, Karl James & Company and Johnson Diversey.
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Angel Investing
BizStarts Panel: George Mosher, Mike Harris, George Dalton and Daniel Steininger
Room: A
How you started a company and lived to tell the story.
The Virtual Office
Diane Montgomery, Strategic Account Specialist at Time Warner Cable Business Class
Room: B
Diane Montgomery talks about the tremendous savings and benefits your company can get from setting up a full or part time “work at home” program for employees. Topics discussed will be company savings through reduced brick and mortar office space, utilities, taxes, and furniture, increases in employee retention and productivity while attracting a higher trained skilled employee and significant benefits to the environment by reducing the amount of carbon dioxide released through commuting, oil consumption and gasoline.
LinkedIn - It's Not Just for Sales (An Executive's Guide)
Wayne Breitbarth, LinkedIn Expert - M & M Office Interiors Corp.
Room: C
Learn how to leverage LinkedIn, the leading social media technology (with a business-to-business application) for you and your company. This executive's guide will show you how LinkedIn can be used to increase business development opportunities.
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Solar Energy & Roofing System Design
Louis Juhlmann, RRC - Roofing Consultants Ltd.
Room A
The installation of solar panels on facilities is becoming increasingly beneficial from an energy and financial standpoint. The logical location for the installation of solar panels on most facilities is the roof. It is crucial that the solar energy system and roof system be designed as an integral unit.
Manufacturers: Enter the Sustainability Supply Chain
Art Harrington, Chair – Environmental and Energy Law Practice, Godfrey & Kahn SC &
Linda Kiedrowski, President, The Paranet Group
Room B
This seminar will provide an executive overview of the American Recovery and Reinvestment Act, better known as the stimulus plan and will focus specifically focus on Federal stimulus strategies for local manufacturers. With a heavy environmental and sustainability focus, manufacturers in the sustainability supply chain can explore their eligibility for stimulus.
Useful Interactive Web Technologies and Trends
Kirk Strong, President & Kate Moreno, Client Relationship Manager - Smart Interactive Media
Room: C
A review of the latest interactive web technology trends and how your business can benefit from using these techniques.
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